🍁 0€ and big impact: the 1st campaign using fallen leaves in the street

We talk about a clever responsible marketing campaign, but also of Alain Ducasse and disposable Kodaks, New York Times photo novels and QR codes on cloakroom tickets.

Hi folks!

In the latest issue of her (very good) newsletter Carte Blanche, she explains the extent to which the Internet has smoothed out our tastes and lifestyles, ‘to the point where it seems increasingly difficult not to slide down the slide of collective desires’. So she suggests an exercise in atonement: ‘list everything you can no longer see in pai…