Show, don't tell

We're talking about a 10-week print campaign, a best-selling B2B magazine, an original influencer campaign during Black Friday, or a new kind of greeting.

Hello there!

In the last issue I promised to share with you what we want to see A LOT more of in advertising in 2025:

• Entertainment rather than advertising, because our attention wanders and our thumb scrolls as soon as we see content that is too corpo' or commercial. It's no coincidence that LVMH launched its entertainment arm, 22 Montaigne Entertainment…