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« When you don't have a head, you need legs »
It's the same when you don't have a marketing budget.
Jun 10
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Kéliane Martenon
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« When you don't have a head, you need legs »
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The Komando playbook
If you're new, this is the place to start!
Jun 7
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Kéliane Martenon
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The Komando playbook
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May 2025
The anti-screen addiction banana
We're talking about a clever operation by a French region to reduce our screen time on vacation, or a train ticket that becomes a lottery ticket to…
May 27
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Kéliane Martenon
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The anti-screen addiction banana
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Showing what's behind the labels
We talk (among others) about a format on ecology that's a hit on YouTube, a media outlet that's launched an election campaign or a brand that's removed…
May 13
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Kéliane Martenon
1
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Showing what's behind the labels
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April 2025
Why you should invest in branded media
Spoiler: nobody wants to follow your brand's account on Instagram. So we're diving into recipes to make yours a success.
Apr 29
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Kéliane Martenon
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Why you should invest in branded media
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'A paid newsletter in France? It won't work!'
Why we're going to do it anyway. And what this will mean for future editions of Komando.
Apr 15
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Kéliane Martenon
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'A paid newsletter in France? It won't work!'
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Signatures formats
We look at the publicity stunt for the Netflix series Adolescence with a viral Instagram account, a CEO who uses LinkedIn for lobbying or the behind the…
Apr 1
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Kéliane Martenon
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Signatures formats
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March 2025
The amazing impact of this French TV show on entrepreneurship
+20,000 subscribers on social media in a week, a year's turnover in 1 hour, 100k visitors to the site... The boost this show has given its contestants…
Mar 18
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Kéliane Martenon
1
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The amazing impact of this French TV show on entrepreneurship
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How Violette Dorange's social media exploded
His CM talks about the ingredients of his success, in terms of storytelling, formats and frequency.
Mar 4
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Kéliane Martenon
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How Violette Dorange's social media exploded
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February 2025
Hakubutsukanyoku
We're talking about "museum prescriptions", a YouTuber turned mayor of Lima, CEO newsletters, nudge marketing in transport or a bakery gone viral.
Feb 18
•
Kéliane Martenon
1
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Hakubutsukanyoku
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Recipes for success
Guy Savoy, Xavier Niel, the London studio Koto... All sit down at the table to reveal their secrets and show their true colours behind the façade of…
Feb 4
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Kéliane Martenon
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Recipes for success
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January 2025
Show, don't tell
We're talking about a 10-week print campaign, a best-selling B2B magazine, an original influencer campaign during Black Friday, or a new kind of…
Jan 21
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Kéliane Martenon
1
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Show, don't tell
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